arma_food

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Hayaty launched in September 1999 when the Rawaby brand held 45% of the market share and recognized by consumers as the best quality they can get .Rawaby was also supported by wide distribution and generous marketing expenses to leave all competitors fighting to have the second rank.

Hayaty unique selling points

1- The first easy open can in the market.

2- The first 6 cans box as market used to have 8 cans box only.

3- The biggest advertising campaign in the ghee field ever.

4- The best quality confirmed by consumers.

Accomplishments

Although Hayaty was launched in the end of October 1999, it succeeded in changing the market chart of shares which was fixed for years. In addition, by February 2000 Hayaty owned 11% of market share in less than 4 months.

	Samn Hayati


Ø • Hayaty launched in September 1999 when the Rawaby brand held 45% of the market share and recognized by consumers as the best quality they can get .Rawaby was also supported by wide distribution and generous marketing expenses to leave all competitors fighting to have the second rank. Hayaty unique selling points 1- The first easy open can in the market. 2- The first 6 cans box as market used to have 8 cans box only. 3- The biggest advertising campaign in the ghee field ever. 4- The best quality confirmed by consumers. Accomplishments Although Hayaty was launched in the end of October 1999, it succeeded in changing the market chart of shares which was fixed for years. In addition, by February 2000 Hayaty owned 11% of market share in less than 4 months.